Black Friday Order Stats

Do sales truly spike on Black Friday? Take a look at 2022 insights.

Black Friday Order Stats
Ladies and gentlemen, sellers and entrepreneurs, the countdown to the shopping extravaganza of the year is underway! Black Friday is just around the corner, and if you're in the eCommerce game, chances are you've been gearing up for this momentous event. You've prepped your stock, strategised your promos, and meticulously scheduled those attention-grabbing ads. But here's the million-dollar question: what can you truly expect on Black Friday? 🤔
Let's delve into the data and take a sneak peek behind the curtains of our Wherehouse customers' order distribution as in November 2022
The numbers tell an interesting tale: from the 1st to the 24th of November order volumes remained fairly consistent. And then, cue the drumroll, on the 25th of November 2022, aka Black Friday, there was a whopping spike! 📈💥 
notion image
That's right - 11% of the entire month's orders packed into that one bustling day.
So, what does this mean for you, the intrepid seller prepped for the Black Friday rush?
1️⃣ Firstly, it's validation that Black Friday holds immense potential. The numbers don't lie—consumers are keyed up for deals and discounts, ready to pounce on enticing offers. The spike in sales speaks volumes about the eagerness of shoppers to bag those bargains.
2️⃣ Secondly, it's a testament to the power of preparation. Your groundwork in stock readiness, promo planning, and ad scheduling aligns perfectly with the surge in consumer activity. You've put in the legwork, and the data from last year's Black Friday serves as a testament to your forward-thinking strategy.
But here's the kicker: don't just rely on past success. Use this data as a guiding light rather than a crystal ball. Your efforts leading up to this Black Friday are your secret sauce. Engage with your audience, keep the momentum going, and make your brand stand out amidst the frenzy. Personalise your offers, leverage social media, and craft an experience that shoppers will rave about long after the Black Friday dust settles.
So, dear sellers, brace yourselves. Black Friday isn't just a day; it's a retail phenomenon. The numbers from last year hint at the potential for your sales to soar beyond expectations. Armed with your preparations, passion, and a sprinkle of creativity, you're all set to ride the wave and make this Black Friday your most successful yet!
The most successful sellers have many “mini” Black Friday’s scattered throughout the entire week/month. Each time you “launch” a promo and make some noise, people will view and more views mean more conversions. Keep launching!
Stay tuned for the whirlwind of excitement that's about to unfold. Embrace the chaos, revel in the sales surge, and let the magic of Black Friday transform your eCommerce dreams into a sparkling reality! ✨

Written by

Christi Joubert
Christi Joubert

Customer Success at