Selling on Multiple Marketplaces

You've no doubt heard about the huge success that sellers abroad experience on Amazon. But did you know that there are many viable online marketplaces where you can sell your products in South Africa? If you're looking to grow your online business and increase revenue, it's worth considering selling on multiple marketplaces in order to reach more customers.

In this article, we'll explore some of the most popular South African marketplaces and help you determine if one or all of them could work for you.

If you want to sell your products on the biggest local market, Takealot is a great option! Takealot is a marketplace that serves as a middle man for buyers and sellers. They market and transport goods from both large manufacturers and small companies in a variety of categories, including toys, home goods, electronics, and products for beauty and wellness.

What’s in it for you:

Takealot is South Africa's largest eCommerce marketplace. By utilizing their active client network of more than 3 million South African online shoppers, you can easily increase your sales.

The delivery of goods to your consumers is handled by Takealot. However, the seller will have to deliver the item to the Takealot Distribution Center.

Things you should know:

Takealot charges a monthly subscription fee.

They also charge what they refer to as "Success Fees" which are determined as a percentage of the VAT including selling price, per item sold and cover referral fees, transactional costs, customer support, and general platform support.

Your sales payout will take place on a weekly basis.

It's the French equivalent of Home Depot. They began in France in 1923 and have since extended internationally, attracting more than 500 million clients across 15 countries and 800 outlets. They are fully operational in South Africa. Garden, DIY, and home improvement retailers can submit applications to list their products on this sizable marketplace. They are expanding the categories they offer online. The Marketplace integrates product catalogs using the Mirakl platform, as well as its own sales and customer management program.

What’s in it for you?

When listing on Leroy your products will be visible to about 1 million monthly South African visitors.

Enjoy the help of a committed Account Manager who will lead you on your online adventure.

You will gain from the ease of joining a straightforward online marketplace that is supported by a seasoned international brand.

Both product and catalog pages can be submitted by store owners for placement on the South African Marketplace.

Things you should know:

As with Takealot, you may anticipate paying a range of commission fees based on your sales and deliveries. The costs will vary according to the category of your products.

Once you've sold things on the market, Leroy Merlin will pay you every two months.

New products that are not already offered in a Makro store can be listed and sold by independent merchants on www.makro.co.za through the Makro Marketplace. All you need is an account on the Makro Marketplace, which is free of charge.

What’s in it for you?

No monthly fees.

According to their stats you can reach nearly 24 million clients annually.

Makro facilitates the transaction between the vendor and the Makro consumer while the seller sets the selling price.

Marko Marketplace pays all shipping fees so that sellers do not have to worry about paying shipping costs! They ship directly from your own warehouse or location, no matter how big or small it may be!

If your product do well on the online marketplace you may be considered to stock your products in store aswell.

Things you should know:

Product listings on Makro.co.za are totally free…BUT they charge a commission fee that is calculated as a percentage of your order item value (this % varies by category).

After 15 to 30 business days of shipping an order, the money will be transferred electronically (EFT) to your bank account.

Only VAT registered companies may sell on Makro Marketplace.

Loot is a South African online retailer, with a variety of products including clothing, footwear, home and garden products. They take products from other sellers and list them on the Loot website.

What’s in it for you:

Make your products available to South Africa's millions of internet buyers.

They handle all customer care and order fulfillment for any orders placed on Loot.co.za

You can manage your business, decide what you sell, and where you sell it from your own Loot Seller Portal account.

Set your product prices specifically.

Things you should know:

Listing products on Loot.co.za is cost-free, you are charged per item that actually sells on the platform.

Your sales will be distributed by Loot twice a month into the designated bank account, and you will be notified when payment has been delivered.

Since its founding in 1999, bidorbuy has developed into one of the most popular websites for online buying in South Africa. Both the user base and the kind and number of items available have increased. In order to demonstrate its feasibility and utility in the South African ecommerce environment, bidorbuy has passed the toughest test of them all—the test of time.

What’s in it for you?

Bidorbuy is accessible every day of the week, it gives vendors a lot of exposure.

As long as it's legal and you own it, you may sell almost anything on bidorbuy.com.

Listing an item is free and comes with no risk.

Sellers that have an online store can automate their bidorbuy listings.

Things you should know:

Whenever your item sells, you only have to pay a tiny selling commission (success fee)

Payouts need to be requested. Regardless of the amount of money you ask for, you are only allowed one free payout per calendar month. If you need to choose more than one payment during a given month, a bobPay transfer fee of R5.00 (excluding VAT) will be charged for any payout below R3,000.

How do I link all of this to my website?

Selling on multiple marketplaces can be a great way to reach new customers and grow your business. But it also means that you have more places to keep track of inventory, orders and payments. So if you're planning on selling on more than one marketplace at the same time, make sure that you have all the tools needed to manage those platforms effectively.

Find yourself an integration service that will make managing all the platforms mentioned above available in one place - Wherehouse might be just what you need 😉

Can selling on Multiple Marketplaces increase revenue?

All platforms mentioned above have some kind of cost linked to them but the benefit of potential customer traction and sales increase far outweigh the costs when selling on more than one marketplace.